Category Press Releases

MedExpress is Now Riverside Urgent Care

MedExpress Urgent Care in Howell has recently joined the Riverside Medical Group family. Additionally, many more MedExpress locations in Connecticut and New Jersey have recently joined Riverside as well. Rest assured, these facilities will continue to operate as urgent care centers, offering the same services from care for fever, flu, coughs and colds to cuts, sprains, rashes and more.

You may already be familiar with Riverside Medical Group, a primary care and multi-specialty health system that is well respected throughout the Tri-State. Like MedExpress, Riverside Medical Group is committed to providing quality, convenient, and affordable care.

In addition to offering 15-minute rapid COVID testing and antibody testing, the Riverside facilities treat illness and injuries for all ages, including:

  • Colds, flu and other viral illness, including flu vaccines
  • Bronchitis, pneumonia, and asthma
  • Ear, throat and sinus infections
  • Rashes, poison ivy, and allergic reactions
  • Nausea, vomiting, diarrhea, and dehydration
  • Fractures, sprains, strains, and dislocations
  • Minor surgical procedures and stitches
  • Cuts, scrapes, and splinters
  • Sexually transmitted diseases
  • Insect and animal bites

At Riverside Urgent Care in Howell, you’ll continue to see the same friendly doctors, staff, and clinicians you’ve come to know, and the team looks forward to continuing to be your health care provider of choice. Patients’ medical records will remain on file, so there is no need for former patients to take any action. Additionally, all Riverside Urgent Care locations accept walk-in visits and online reservation booking to ensure minimal wait times.

About Riverside Medical Group

Established in 1985, Riverside Medical Group is one of the largest multi-specialty medical groups in the region with more than 500 clinicians in over 200 locations, including 17 new Urgent Care Centers.

Through innovative, state-of-the-art technology and 100% board-certified physicians, Riverside Medical Group distinguishes itself through its core capabilities as a patient-centered health care organization.

Riverside Medical Group’s history of providing cutting-edge, compassionate medical treatment set a strong foundation for its most recent groundbreaking response to COVID-19. Riverside Medical Group was one of the first clinics in the Tri-State to launch drive-thru coronavirus testing, and our facilities and testing capabilities have been a vital component to the safe re-opening of our community. The medical group looks forward to continuing its legacy of delivering trusted, family-centered care to you and your family at its existing medical practices and at the Howell Plaza Shopping Center Riverside Urgent Care location.


Riverside Urgent Care in Howell is located at 4074 US Highway 9, Howell, N.J. 07731

Grand Opening of Harbor Freight Tools: October 26th

Harbor Freight Tools, America’s leading retailer of quality tools at the lowest prices, will celebrate the grand opening of its new store in Howell on Saturday, October 26 at 8 a.m. The first 500 customer will receive a free six-piece screwdriver set.

“We’re excited to serve customers in the great city of Howell,” said Jason Cuzzo, store manager. “At Harbor Freight, we’re passionate about providing our customers with the tools they need to get the job done, and always at an affordable price. We look forward to welcoming auto technicians, contractors, woodworkers, homeowners, hobbyists—anyone who needs affordable tools.”

The Howell store, 4004 Route 9, is the 20th Harbor Freight Tools store in New Jersey. The 16,000-square-foot store will stock a full selection of tools and accessories in categories including automotive, air and power tools, storage, outdoor power equipment, generators, welding supplies, shop equipment, hand tools and more. Harbor Freight’s hand tools come with a lifetime warranty.

The new Harbor Freight Tools store will be open seven days a week from 8 a.m. to 8 p.m. Mondays through Saturdays, and from 9 a.m. to 6 p.m. on Sundays.

For more than 40 years, Harbor Freight Tools has been America’s go-to source for affordable tools. The family-owned company started in Southern California in 1977, when 17-year-old Eric Smidt began transforming his father’s small phone sales business into a successful mail order company. That first year, Eric bypassed the resellers and cut deals directly with factories, realizing that if he could buy tools directly for less, he could pass the savings on to the customer.

The company opened its first store in 1980, and today Harbor Freight Tools has over 1,000 stores across the country, 20,000 employees and more than 40 million customers who depend on Harbor Freight’s quality and value to earn a living, repair their homes and cars and pursue their hobbies. Harbor Freight Tools is one of the nation’s fastest growing retailers, opening two new stores every week.

Still privately owned by Smidt and based in Calabasas, Calif., Harbor Freight Tools has remained true to its humble beginnings. The stores are clean but simple, designed to be welcoming to a worker right off the jobsite and packed with deals and treasures so every visit discovers a new find—always at an unbeatable price.

With core values of excellence and continuous improvement, Harbor Freight Tools works to constantly improve the quality of its products and is developing new lines of tools with the features, performance and durability of the best brands on the market—but at a fraction of the price of competitors. This year, the company will introduce more than 600 new tools and accessories.

Harbor Freight Tools offers customers even deeper discounts with special coupon pricing. Customers can sign up to receive a monthly coupon book by mail with dozens of product coupons and additional discounts. Customers can also receive additional discounts by email. To sign up, visit

Another of the company’s core values is giving back to the communities it serves. Harbor Freight Tools supports non-profit organizations that serve K-12 public education, first responders and veterans. For more information on the gift card donations program, visit

In addition, Harbor Freight Tools is a major supporter of Harbor Freight Tools for Schools, an initiative of The Smidt Foundation, established by company founder Eric Smidt, to support the advancement of skilled trades education in America. Its flagship initiative is the annual Harbor Freight Tools for Schools Prize for Teaching Excellence, which honors 18 public high school skilled trades teachers and their programs with $1 million in cash awards. For more information, visit

For more information about Harbor Freight Tools, visit Follow the company on Facebook, Twitter, Instagram and YouTube.

Dog Lovers Are Stepping Up to Adopt This Season!

10 South Carolina Adoptable Puppies & Dogs Are Arriving to Meet the Demand

The First Ever Howell Plaza Shopping Center
Nonprofit Puppy Pop-Up

Shopping Center Is Providing Free Space to Home Free Animal Rescue after Learning about Abundance of Shelter Puppies

Howell, NJ December 11, 2014 – During its first three weeks, 14 out of 16 puppies have been adopted in the first ever nonprofit Puppy Pop-Up at Howell Plaza Shopping Center, which provided the storefront space free for the holidays. Home Free Animal Rescue was the nonprofit winner of the space. On Saturday, December 13th, a brand new group of rescue puppies will arrive via transport from Greenville South Carolina. The cargo van, filled from floor to ceiling and front to back with dogs and cats in (separate) crates, will make its New Jersey stop at Howell Plaza Shopping Center, located on Route 9 at Aldrich Road in Howell, NJ.

The pop-up Home Free Animal Rescue will be welcoming at least 10 animals, including 4 puppies, some full grown dogs and even some kittens. The Animal Rescue Transport will then bring the remaining prospective adoptees to other rescues in New York, Connecticut and Rhode Island.

According to Home Free Animal Rescue Founder and President Jen McFadden, “When the transport van doors open, there’s loads of barking and lots of animals. While some observers may feel sad – it’s actually one of the best moments! These are the animals that were saved.”

Jen explains that for puppies, this is a really hard time of the year. “There are so many more animals than the number of prospective adopters visiting shelters. Sadly, many puppies are euthanized. I am so grateful for this generous storefront opportunity; the puppies’ new-found visibility is making a huge difference on how fast they are being adopted”

In October, the shopping center’s management team sought a creative way to give back to the community by identifying a worthy nonprofit that could utilize available holiday retail space to further its mission. With an abundance of rescue puppies needing loving adoptive caregivers, Home Free Animal Rescue was selected.

Howell Plaza Shopping Center developer Leonard Solondz. “We were particularly impressed with Home Free Animal Rescue and their passion to make the adoption process easy, affordable and fun. They’ve done an outstanding job with the storefront, creating a living room environment conducive for prospective adopters to get acquainted with the puppies.”

The Redbank, N.J., not-for-profit organization with its team of over 230 volunteer “elves” transformed the empty Howell Plaza storefront into an animal-friendly setting with 4- to 8-week-old puppies angling for adoption.. For the benefits of adopters and adoptees alike, each puppy will be kept by the nonprofit until it is at least eight-weeks old to ensure proper socialization, and each prospective adopter will be carefully screened. All puppies have been vaccinated, spayed or neutered and have a microchip locator.

The First-Ever Howell Plaza Shopping Center’s NONPROFIT WINNER OF FREE HOLIDAY SPACE IS… Home Free Animal Rescue’s PUPPY POP-UP

Howell, NJ, November 26, 2014 – The first-ever nonprofit holiday Pop-Up store at Howell Plaza Shopping Center is actually a Puppy Pop-Up! Situated on the heart of Route 9 at Aldrich Road, the shopping center’s management team sought a creative way to give back to the community by seeking a worthy nonprofit that could utilize available holiday retail space to further its mission. With an abundance of rescue puppies needing loving adoptive caregivers, Home Free Animal Rescue was selected and will open its new doors right after Thanksgiving on Saturday, November 29 at 10:00am.

“In the spirit of the holiday season, we are hopeful that this pop-up shop brings additional cheer to our neighbors with the adoption of a pet, while helping to elevate the visibility of this worthwhile nonprofit,” explains Howell Plaza Shopping Center developer Leonard Solondz. “We were particularly impressed that Home Free Animal Rescue makes the adoption process easy, affordable and fun.”

The Redbank, N.J., not-for-profit organization with its team of over 230 volunteer “elves” is busy transforming the empty Howell Plaza storefront into an animal-friendly setting with 4- to 8-week-old puppies angling for adoption. The welcoming and enticing shop will feature a cozy seating area where prospective adopters can meet and play with the puppies. For the benefits of adopters and adoptees alike, each puppy will be kept by the nonprofit until it is at least eight-weeks old to ensure proper socialization, and each prospective adopter will be carefully screened. All puppies have been vaccinated, spayed or neutered and have a microchip locator.

According to Home Free Animal Rescue Founder and President Jen McFadden, “For puppies, this is a really hard time of the year. There are so many more than the number of prospective adopters visiting shelters. Sadly, many puppies are euthanized. Through this generous storefront opportunity, the puppies’ visibility is increased. We hope to get the word out to new audiences and that many of the wonderful families in the Howell area will come by and fall in love with a puppy that they want to take home!”

The Pup Pop-up will be opened 7 days a week at least through mid-January. The hours are M-Th 10am-6pm, F-Sat 10am-8pm and Sun 10am-5pm.

FREE* Holiday Pop-Up Space For a One Lucky 501(C)(3) NONPROFIT!

Howell Plaza Shopping Center Is Offering Storefront Space for a Worthy Cause

Updated October 17, 2014 at 10:56 am

Howell Plaza Shopping Center is offering FREE* retail space to a local nonprofit – 501 (C)(3) organizations from now through January 15, 2015. Whether creating a pop-up gift-wrapping center, selling hand-crafted items or creating an inventive revenue stream, Howell Plaza Shopping Center, situated on the heart of Route 9 at Aldrich Road, is seeking creative ways to give back to the surrounding community.

Howell Plaza

“Being a good community partner means knowing how and when to give back,” expresses Howell Plaza Shopping Center developer Leonard Solondz. “In the spirit of the holiday season, we are hoping to bring additional cheer to one of our nonprofit neighbors by helping it elevate its visibility in the community.”

Interested applicants with 501(c)(3) status are encouraged to submit a letter that includes:

· a brief background about the organization and who/how it serves;
· planned use of the space (goals, timing and amount of space needed); and
· how winning this opportunity will benefit the charity

Electronic submissions are due by November 15, 2014. Email submissions to: with a subject line: “My Nonprofit Needs a Pop-Up Space!”

A finalist will be chosen by a panel with representation from media, Howell Plaza management and Mayor William Gotto, of Howell Township

Upon signing a short-term leasing agreement, the Community Pop-Up Store tenant would be provided with its own-access key, to open and close its shop in accordance with the Howell Plaza Shopping Center guidelines. *Tenant insurance is required. Move-in fees and electricity would be waived.

Howell Plaza Shopping Center is located at the intersection of Route 9 South and Aldrich Road, Howell Plaza Shopping Center is advantageously located within an area that boasts twelve schools, a growing population and a stimulated economy. Tenants benefit from the convenient location, tremendous value per square foot, and a strong feeling of community that helps drive foot traffic to every business in the plaza. For more information about Howell Plaza Shopping Center, please visit or contact Roberta Bouer at or (212) 996-0443.


Preventing Common Back Injuries During Snowy Winter Months

Physical Therapy Experts Offer Suggestions about Preventable Injury

Howell, New Jersey, January 2014 – This year’s Polar Vortex has brought bone-chilling temperatures across the country — compromising people’s health by putting them at-risk for fall injuries, hypothermia, frost-bite, bronchial issues and stiff joints. A common winter hazard is low back injury from shoveling snow.

Chris Beltran (DPT) is the Director of Atlantic Physical Therapy Center (APTC) in Howell Plaza Shopping Center on Route 9 and Aldrich Road and has seen a significant increase of avoidable snow-related injuries.

“I’ve been noticing that the same person who may be cautious about slipping on ice while walking becomes more aggressive and fearless when it comes to shoveling snow. Snow can be deceptively heavy at times, and the repetitive bending, lifting, and twisting that come with shoveling can wreak havoc on one’s back,” says Dr. Beltran. “I remind all my patients to use proper bending and lifting techniques, to take breaks when they feel they are getting fatigued, and to avoid all twisting motions of their back.”

Dr. Beltran offers these tips in shoveling safely to avoid low back injury during this snowy winter season:

Shovel Selection Makes a Difference
• Invest in an ergonomic snow shovel. It minimizes the snow removal effort on your body and back.
• Shovels with an adjustable handle length or curved handle will minimize strenuous bending.
• A shovel blade that is smaller and made from lightweight plastic lessens the amount of weight that you have to push or lift.

A Snowy Workout Requires a Warm Up
• Just like with any other strenuous activity, your body needs a warm up of 5 – 10 minutes. When muscles are cold and tight, they become more prone to injury. Warmed up, flexible muscles will reduce risk of injury and strain on your back.
• Keep your body circulation pumping with a short brisk walk, jumping jacks or any other aerobic activity
• Engage in gentle stretching movements for your lower back and hamstrings.
• Give yourself a body hug for 15 seconds to flex and stretch your arms, back and shoulders. Then extend your back and reach your arms overhead in a “V” to open your chest and create an arch in your back. Do these movements 3 times each.

Ergonomically Speaking
• Ergonomic lifting techniques will minimize the chances of injuring your lower back
• When preparing to lift a loaded shovel, have shoulders and hips facing what’s being lifted
• Engage your hips, not the low back, to bend. Lift with your leg muscles, keeping your back straight.
• Keep your shovel load light; do not try lifting something that is too heavy
• Do not extend your arms to toss the snow from the shovel. Walk over to the location to deposit the snow
• Use your center of gravity effectively by keeping the heaviest part of the shovel closest to your body.
• Avoid twisting your back when moving the snow; pivot your full body to face the area being shoveled.
• Always keep your abdominal muscles engaged

Take It Slow
• Pace yourself when shoveling. Removing smaller amounts at frequent intervals is less strenuous that doing a large pile at once
• When the snow is deep, lessen the strain on your back by removing a few inches off the top. Attempting snow shoveling at its full depth is hazardous to your body.
• Short breaks at 15 minute intervals or when you feel fatigued are necessary.
• Keep stretching your back, shoulders and arms to keep them flexible and warm.

Staying Upright
• It can get slippery under-foot when shoveling; that can lead to slips and falls that can injure your back so wear shoes or boots with good treads
• .Kitty litter, rock salt and sand will increase traction while reducing the likelihood of slipping. Sprinkle it liberally on your sidewalk and driveway.

Atlantic Physical Therapy Center (APTC), the official physical therapy provider for the Lakewood Blue Claws, provides unparalleled care to individuals seeking to recover from injury, restore function and maximize their performance. Our clinical team educates clients while helping them achieve results they thought were unattainable. Individualized service is delivered with a passion and expertise that is unique in the physical therapy industry.

APTC at Howell Plaza Shopping Center is the newest location for the physical therapy group. Early birds can get their physical therapy session in before they head to work, since the Howell Center offers appointments beginning at 7:30 am on select days and is often open until 8pm.

Early in 2014, Atlantic Physical Therapy Center completed an acquisition which expands their ability to provide services at 11 locations throughout Monmouth and Ocean County.

Howell Plaza Shopping Center, with its “shop local” sensibility, is situated in the center of a major retail corridor in Monmouth County’s dynamic Howell Township. Howell Plaza is directly accessible from the North and South via Route 9 and from East and West from Aldrich Road, the Townships main road. For information about leasing tenant space, please contact Ellen Gorin at 973-467-3303 ext. 320 or

Howell Plaza Shopping Center Welcomes CPR Cell Phone Repair


Howell, NJ, October 3, 2013 – “I started tinkering at a young age,” recalls Chris Rossi, co-owner of the soon-to-debut CPR Cell Phone Repair. He was only 11 when he figured out how to fix his own Nintendo Entertainment System by resoldering the power adapter. “I always liked taking things apart and figuring out how to make them work again.”

His business partner and friend since kindergarten, Bob Rathschmidt, always dreamed of having a business of his own. .”I invested over 20 years working in corporate America, yet after doing lots of research on franchised businesses, I felt strongly about the solid business model offered by CPR. In fact, INC 500 ranks it 5th as the fastest growing franchise with 150 stores worldwide. When I presented the idea to Chris, we looked at each other and said, ‘Let’s do it!’”

While Chris and Bob prepare for the early November grand opening of their retail store in Howell Plaza Shopping Center on Route 9, they’ve held a soft opening for the last two weeks and are already getting loads of foot traffic.

So far, the most common repair has been cracked phone screens followed by water damaged items. In addition to “emergency” services for damaged smartphones and Apple products, CPR Cell Phone Repair also repairs small electronics including laptops, tablets, cameras, MP3 players and game systems and can even make scratched disks new again.

“Bob and I are looking forward to offering the community a service that is sorely needed. Our goal is to have each item repaired at a reasonable price within the shortest time,” says Chris.

Bob adds, “With two to four Gadget Tech-certified repair specialists on our premises, in most cases, we can turn around and restore items within one hour.”

Chris and Bob were born and raised in Freehold, New Jersey and both attended Rutgers University. Chris earned his degree in Computer Science, followed by a Master’s degree in Management Information Systems from Stevens Institute of Technology in Hoboken. After a long career in the computer field, he and his life-long friend discussed the possibility of making a career move and finally doing something together.

While Bob majored in Exercise Science and Sports Management, his part-time college job at a large supermarket chain turned into fulltime position after graduation since jobs were scarce. He continued to climb the ladder until he reached the corporate level within the retail food business. “It seems like now is the right time to take on a new challenge and to pursue my dream,” explains Bob. “With my expertise in retail management, operations, customer service and sales combined with Chris’ background, it was a natural merger of our talents and interests to open a CPR franchise.”

The duo is full of sage advice that benefits their customers. For instance, while the common fix for a water-laden phone is placing it in a bag of rice, the CPR experts caution that it is not enough. “Rice never gets out all the moisture and it’s critical to completely dry and clean the contacts in a timely fashion – otherwise they become corroded,” explains Chris.

They also recommend another vital step to saving a phone from water damage: remove the battery cover and battery promptly. The many circuits inside the phone will survive immersion in water as long as it’s not attached to a power source (battery) when wet.

“And don’t forget to remove your SIM card if your phone has one, Saving valuable contact information and data could even be more important than saving the phone itself,” Bob adds.

Setting them apart from other similar businesses, Chris says with pride, “We guarantee our work for six months — something most of our competition will not offer”
For more information about Chris and Bob’s CPR Cell Phone Repair store location, visit